Dan Wheeler

Casual snaps of my work out in the wild, wild world. Design Paparazzi?

Initiated new brand identity and designed all retail packaging for Oregon Kombucha, a local organic beverage company. Product line launched Spring 2010 with 6 flavors available in bottles or starter kits and carried by such vendors as Powell’s, Zupan’s, People’s Food Coop and Food Front Coop.

Primary designer on a 600+ page environmental impact study for Parsons Brinckerhoff. Incorporated material from 7 environmental reports and styled it into a cohesive whole consisting of 12 chapters, 11 appendices and 4 tables of contents. Created all accompanying graphics (56 maps, 73 tables and 26 graphs). Oversaw document through 3 rounds of review by related state and federal agencies.

Rebranded FoodCartsPortland.com: the preeminent source of information on the local food cart scene. Special focus was given to creating 2 individual, complimentary logo designs (one “Vegas” and one “Rustic”) to double the potential brand presence.

Created design options for retail windows that rotated monthly. Concentration on merchandising and branding.

Designed custom promotional materials and web graphics as part of Tillamook's Loaf Love Tour 2011.

Partnered with Willamette Valley Medical Center to redesign all patient facing joint replacement materials. Concepted, designed and delivered 2 50-page guidebooks, 8 newsletters, 24 posters and 5 brochures on time and under budget.

Exploration of custom treatments including their existing logo and the tagline "Undisputed Market Leadership".